Sandra Claassen about Purpose-driven Safaris at TEDx Kassel

We all love to travel but often our way of travelling is neither fulfilling nor sustainable. Sandra tells how she reconnected to her childhood dream of becoming a wildlife veterinarian by creating purpose-driven safaris where travellers are not merely tourists but engage with the local community and make a contribution to wildlife preservation. 

It does not matter which places we travel to but that we do so in a responsible way which respects the environment and the communities and adds meaning to our journeys.

Sandra Claassen, founder and managing director of safari operator Elela Africa, grew up in Germany where she studied economics and cultural and media management. Thereafter, she successfully pursued a career in marketing management. Fifteen years ago she moved to Cape Town to pursue her passion for travel, nature and animals. 

Today Sandra is well-known for her award-winning, sustainable safari concept, with numerous travellers from all over the world. This unique concept of Safari with purpose, has attracted international media attention also. 

With great passion, Sandra gives travellers a glimpse behind the scene of the adventurous safari world to ensure that it will be a lasting experience for travellers and the country. 

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